Axel Von is…
Dominy Edwards
Communication design and production expertise for complex work.
Based in Chicago, I work with agencies, in-house teams, and cultural institutions to bring clarity, structure, and careful execution to projects with real-world constraints.
What Axel Von does
Communication and production design across print, digital, data, brand, and environment. With the experience and focus to get it right.
Brand application
Extending established identitites across complex formats without losing consistentcy along the way.
Information and data design
Dense material made clear through typography, hierarchy, and visual structure.
Publication and editorial design
Long-form layouts for reports, books, and documents that need to be as functional as they are considered.
Production and print
Prepress, vendor coordination, file handoff, and workflow. Accurate, organized, ready to go.
Rethinking maps and wayfinding for a landmark Chicago zoo
A rebrand at Lincoln Park Zoo led to a ground-up redesign of the visitor guide and navigation experience. Wayfinding was added to the grounds, shaped by staff knowledge, on-site observation, and a close look at how people move through a popular public space.
Producing a 200-asset transit campaign across New York City
The rollout of an MTA takeover required a production workflow to rebuild Figma artwork into large-format, press-ready InDesign files across dozens of formats without losing accuracy or momentum.
Turning a fleet of Chicago River rental boats into a brand
What began as a request for boat signage became a complete brand identity and custom vinyl wrap system for BBQ Pontoon. The project combined visual identity development with material research, fabrication coordination, and hands-on installation.